It’s not easy to shine a positive light on the boat industry with all the changes that have affected it the past couple of years. But as owner of Shogren Performance Marine, I’m proud to say we’ve managed to adapt, remain successful and are poised to take advantage of opportunities that come up in the market.

For more than six years, our team has worked hard and stayed loyal to our goal of being a premier performance-boat dealer. With the ability to purchase boats (from the manufacturer and opportunity buys), accept almost any trade-in, offer quality products at reasonable prices and creatively market to consumer, Shogren Performance Marine has established a reputation for excellent service before, during and after a sale.

Obviously, we’ve had to adapt to the current market conditions, which includes a shift from new boat sales to more pre-owned and brokerage boat sales. With this, we proudly announce a new division—Shogren Certified Sales. Staying true to the key factors of our performance-boat success, Shogren Certified Sales will concentrate on consignment boats, catering to the current boat owner with services that no other dealer can offer, while bringing a clean, fair-priced, pre-owned boat to the market. Some of the unique services for the consumer will include indoor storage, complete detailing of the boat, service prior to sale and the ability to take trade-ins on customer brokerage boats.

As everyone knows, Fountain Powerboats filed for bankruptcy protection last summer so we’ve needed to supplement our new boat inventory with other suppliers. Our goal was to align ourselves with a quality boatbuilder with history of providing a quality boat with quality service. We’ve accomplished that goal with agreements with Nor-Tech Hi-Performance Boats and Sunsation Boats to sell their products. These new product lines will give us additional models that we can offer to our customers.

It’s with great excitement that we look forward to the New Year and the business opportunities that it will bring.