As Brian Deegan—the most decorated Freestyle Motocross racers in X-Games history—makes the jump into the ultra-competitive NASCAR ranks as part of a two-car NTS Motorsports program, Fountain Powerboats will be there for support.

Joining Deegan in Charlotte, N.C., for the announcement during the Coca-Cola 600 at the Charlotte Motor Speedway was Reggie Fountain, founder and president of Fountain Powerboats, as well as a Metal Mulisha 33-foot Fountain V-bottom that matched the NTS race car. The connection between Deegan’s Metal Mulisha and Fountain was a natural, according to Fountain CEO Bill Gates.

“Deegan is a legend in his field, as is Reggie Fountain in his, and as a manufacturer with our base in North Carolina, Charlotte was the prefect place announce the new relationship,” Gates said in a press release. “I was very interested from the initial introduction to the idea of launching a national marketing program by partnering with a new NASCAR team; and after meeting with Brian Deegan and the NTS team, led by CEO Bob Newberry, I’m convinced that this alliance will drive new opportunities for Fountain and its dealer network.”

Reggie Fountain prides himself on being associated with winners, and has had numerous customers from the NASCAR ranks.

“Brian Deegan is a fierce competitor, and that is a valuable commodity,” Fountain said. “Just like the boats that we build to win championships and set records, it takes a level of dedication to settle for nothing less than being the best, and Brian is clearly at the top of his game.”

The custom-wrapped 33-footer that mirrored the graphics of the No. 58 Chevrolet Impala—clearly identifying the brand look and feel of the FMX superstar—was on display at the event over Memorial Day weekend. Brian Deegan is joining current driver Brennan Newberry on the NTS team with the objective of moving through the ranks of NASCAR to Sprint Cup as quickly as possible.

The relationship between Deegan’s Metal Mulisha and Fountain is expected to bring together several different sets of customers to provide opportunities for both organizations to broaden their already loyal fan base. As part of the Powerboat P1 Marketing Alliance (PMA), Deegan looks to benefit from the relationship as his fans become involved with Fountain.

According to Martin Sanborn, director of North American Operations for Powerboat P1 USA, that is the essence of how the PMA works.

“By bringing together winning combinations of talent that share common demographics, we can provide opportunities for everyone to achieve their objectives,” Sanborn said. “Deegan’s Metal Mulisha and Fountain Powerboats are the extremes in their respective fields, and we see them as a potent combination with shared resources.”—Jason Johnson