For a few years at Shogren Performance Marine we have been playing with the idea of a brand-specific and model-specific buyer/seller Web site designed for an industry of passionate high-performance boaters. Common complaints amongst consumers visiting sites to buy a boat is a lack of pictures, lack of detail and too many options that interfere with their search.

We have listened to these concerns and developed a Web site, UsedOffshoreBoats.com, that is brand-specific and model-specific. For example, if you want a Fountain 42 Lightning, go to UsedOffshoreBoats.com (UOB), click on Fountain—this will take you to www.usedfountains.com—then click on sport boats, then 42 Lightning and you will see complete listings of 42 Lightnings. When you click on the boat you want to look at there will be up to 20 pictures. The more pictures, the more detail, the more model-specific, means the less questions a consumer will have and the better chance you’ll have to sell your boat. If you have a part you want to sell, we also have parts listings under all brands.

Each brand’s home page has the feel and look of the manufacturer. When you click on the company’s logo, you will be redirected to the manufacturer’s site. Banner ads also will be available to dealers that represent a particular brand. UOB sponsors will be on all brand pages. The site will be developed in stages and we are currently introducing Phase 1, which will host the 10 manufacturers that represent more than 80 percent of offshore powerboat sales. We’ll follow with Phase 2 to include other manufacturers in short order.

During the months of March and April 2010, we will provide a special incentive—classified ads, sponsor banners and dealer banners for FREE. We feel it is not only a good time to bring a new site like this to the industry but also give back to the industry.

You also can get to the site by brand: usedbajas.com, usedcigaretteboats.com, useddonzis.com, usedformulaboats.net, usedfountains.com, usedmtis.com, usednortechs.com, usedouterlimits.com, usedskaters.com, usedsunsations.com or simply UsedOffshoreBoats.com and click on your favorite brand.

The cost for consumer classified ads starting May 1, 2010 will be $49.95 for 120 days; parts listings will be $19.95 for 120 days. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it regarding dealer, manufacturer and sponsor ads or call 847-336-9037.

Remember, just for March and April all manufacturer, dealer, sponsor and consumer ads will be FREE. Once you try us, we think you’ll agree it’s worth the price of admission!